Celanese powers its “Digital Plants of the Future” with Cognite Data Fusion®
Legacy data stacks stall digital acceleration. Celanese, a global chemical and specialty materials company, is leveraging Cognite Data Fusion® to build an integrated manufacturing portal that serves as a single repository for all its domain experts
Improved visibility and collaboration
Improved tracking and trending of historical data
Reduced time spent on data discovery and analysis
Transforming the “Day in the Life” of Celanese experts
Celanese’s digital transformation strategy revolves around empowering their people with new tools to do even better work more easily, harnessing the power of:
- Open Industrial Digital Twin with recommendation models for actionable advice
- Digital worker application to improve operator rounds
- No-code data analytics to explore, trend, and analyze industrial data
- Robotics enablement for autonomous operations
At the forefront of digital transformation

Q&A With a Digital Maverick
To truly understand the transformative mindset and perspective, we spoke with one of these innovative thinkers, Ibrahim Al-Syed, the Director of Digital Manufacturing at Celanese Corporation.
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In their own words
Celanese is building the Digital Plant of the Future, and we rely on Cognite Data Fusion to put the right data into the hands of our experts so they can spend less time identifying problems and more time finding solutions.

Ibrahim Al-Syed
Director Digital Manufacturing, Celanese
Generative AI is fundamentally reshaping operational processes and it will be the digital mavericks who will be early adopters of this technology. [...] by working with Cognite to accelerate AI implementation into our digital transformation strategy, it will allow us to raise the stakes once again and solidify Celanese as a leader in advanced manufacturing
Brenda Stout
Vice President Manufacturing, Celanese
With data all in one place and at everyone’s fingertips, we can spent less time trying to figure out the problem and more time creating solutions
Production Manager
Celanese
The Total Economic Impact of Cognite Data Fusion®
Customer interviews and financial analysis reveal an ROI of 400% and total benefits of $21.56M over three years for the Cognite Data Fusion® platform.
Summary of benefits
(three-year risk-adjusted)
Improved SME efficiency
$1.5M
Revenue gains arising from shorter shutdown period
$4.8M
Real-time data efficiencies
$2.3M
Optimized planned maintenance programme
$4.3M
Energy efficiency savings
$5.1M
Optimization of heavy machinery and industrial work-flow
$9M